I love what Patagonia is doing to become a more environmentally friendly company. The idea to essentially recycle their clothing and give it a story is a great strategy. They currently have a promotional video that shows just a few people's recycled Patagonia wear stories. I wanted to take the concept one step further by making it a bit more interactive. I liked the idea of the user being able to jump around to the particular stories, and find the one they relate to most. The idea is that Patagonia could reuse this template for future stories, and just keep adding on to their incredible social responsibility journey.