Ikka

Dedicated to quality
home building

Details

ikka Construction was in need of a re-brand and new website. We updated the color palette with a neutral/muted tone, yet modern feel. We wanted the new brand to look professional but have a touch of edginess to showoff ikka’s progressive thought process.

  • Role

  • UX/UI Designer
  • Development
  • Skills & tools

  • UX Design (Sketch)
  • Prototype (Invision)
  • Documentation and redlines
  • Shipped

  • July 2017

Challenge

Provide a fresh new brand and web experience that will clearly communicate Ikka's authenticity and trust with their current and future customers.

PROCESS

  1. 1. Competitive
        Analysis

  2. 2. Brand
        communications

  3. 3. Website design

Competitive Analysis

We started with a brand discovery to gain a deep understanding of the construction industry, and help the team consider their voice and tone. Through those insights we determined who their target customer was, and how to best approach them through Ikka's brand materials and website.

Brand

The brand needed to be welcoming and trustworthy, but also communicate Ikka's progressive approach to construction. We decided on a muted color pallette so Ikka's work could become the focal point. The simplified logo is easy to read across multiple mediums, and will evolve with the times.

Website design

The new website is clean, responsive and focuses on project progress to solution. We focused on large imagery and clear typography to tell their story.